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Over 150,000 companies, both big and small, are growing their businesses with Salesforce.

Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer-relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

The company was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. The team wrote the initial sales automation software, and launched it to customers between September and November 1999.

In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million.Early investors include Larry Ellison, Magdalena Yesil, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill of Geneva Venture Partners.

In July 2012, Salesforce applied to trademark to the term “Social enterprise” in the United States, the European Union and Jamaica where the term was in widespread use to describe businesses with a primarily social purpose. This was successfully challenged by a campaign called #notinourname which was launched by Social Enterprise UK, resulting in Salesforce.com withdrawing their trademark application and agreeing not to use the term in their future marketing.

In October 2014, Salesforce announced the development of its Customer Success Platform to tie together Salesforce’s services, including sales, service, marketing, analytics, community, and mobile apps.In October 2017, Salesforce launched a Facebook Analytics tool for business-to-business marketers.In September 2018, Salesforce partnered with Apple intended on improving apps for businesses.

Salesforce is the primary enterprise offering within the Salesforce platform. It provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events. The Salesforce customer portal provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking Web sites, provides analytical tools and other services including email alert, Google search, and access to customers’ entitlement and contracts.